Do You See What I See?
Creating Magnetizing Copy


 

©Dawn Carrington - All Rights Reserved


 
Have you ever started reading a book only to put it aside within moments because it just didn’t hold your attention? Unfortunately for copywriters, we have a much higher risk of losing someone’s attention than a book writer does. Why? Because we have even less time to keep up the momentum once we’ve created a powerful headline.
 
As a copywriter, I’ve read so much material on copywriting, what you should or shouldn’t do, what works and what doesn’t, and what’s good and what’s bad. The directions range from simple to convoluted and some go so far as promising you’ll write copy that propels you to the top of your game if you’ll follow the black and white directions. If only writing compelling copy was as easy as painting by numbers, there would be a lot less unemployed copywriters.
 
Here you are reading an article about writing copy because you want to know how to do it right, to make your writing really pop off the page, to capture your reader’s attention and hold it until the last word. And I’m telling you there is no secret. As disappointing as that may sound, let me explain before you move on to another article.
 
As in novel-writing, what works for one writer might not work for you. You might read copy that is so powerful you wished you’d written it, but deep down inside, you know that’s just not how you write. That’s okay. It’s a good thing there is no secret because, if so, the only one making the money would be the person holding the secret.
 
So what do you do if you want to create copy that magnetizes your customer or reader, that draws them to your words, and really holds them captive until the very last line on the page?
 
First, read. Read as many ads, sales letters, or other promotional copy that fits within your genre, what you know you want to write. As you read, really pay attention to the words the copywriter has chosen to use. If those words don’t sound like something you would chose, what words could you use that would make the copy just as compelling? Remember you don’t want to emulate someone; you want to make the writing your own and carve out your own niche in the copywriting field.
 
Second, practice. Even if you don’t have any customers yet, practice writing copy. Pick a product on the market today and sell it through your words. Or chose a topic that means a lot to you and really state your opinion as effectively as possible. Keep trying until the words flow and you don’t feel as though you’ve had to struggle with the writing.
 
Third, and finally, be patient. With each letter, ad, web copy, or other piece of material you write, you’ll get better. You’ll grow, you’ll learn, and you’ll discover what suits your personality, your voice, and your own ability.
 
Remember as you forge a writing career of your own that there is no one way that is right. What works is what works for you and your customer.
 
 
Dawn Carrington is the editor-in-chief for Vintage Reflections Publishing. A multi-published author of fantasy and suspense novels, she frequently writes for magazines such as The Writer’s Journal, The Writer, and The Independent.
 
To learn more about Dawn or Vintage Romance Publishing, please visit www.dawnrachel.com or www.vrpublishing.com.



 

 

 

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