Blogging for Copywriters
© Dawn Carrington
You’re probably not the first person to hear that everyone needs a blog, but it’s a sentiment
that is only true for those who want others to hear what they have to say. For copywriters trying to build a
clientele, it can be a great way to show customers your voice and introduce them to your way with
Now that you’ve taken a nosedive
into the popular blogging arena and established your pulpit, so to speak, what on earth do you blog about?
You’re trying to gain the attention of prospective clients, and the more followers you attract, the better your
chances of obtaining more work. So always keep that in the back of your mind while blogging.
First, think about the type of
copywriting you want to focus on. Are you looking to be an internet marketer? Website copywriter? E-mail
marketer? Whatever your chosen specialty, if you do have one, that’s your starting point.
You want to show the world that you
know your stuff, you are an expert wordsmith, and will be an asset to any company or individual requiring a
copywriter. This is where your personality needs to come through.
When writing copy for a business,
you maintain professionalism, focus on the product or service, leaving little room for personal humor or
anecdotes. Things can be much different with a blog. You can showcase yourself and your skills, making both
Don’t just share examples of copy
you’re written. That’s not going to keep people coming back to your blog for very long. Remember that the object
of this blog is to help you make money. So let potential customers get to know you.
For example, you can talk about the
first assignment you ever received, the hows and whys of proper research, your most eccentric client (leaving
out names, of course), your writing schedule, why you’ve chosen to be a copywriter, and how you’re constantly
working to improve your skills.
Do you see how each of those topics
gives you a range wherein you can spotlight your talent? The first assignment topic allows you to introduce
yourself as a copywriter. Researching puts the focus on the nuts and bolts of copywriting while your most
eccentric client could introduce humor and/or give glimpses into your strategic way of handling difficult
Just remember as you blog that
you’re laying groundwork for future copywriting assignments. Accordingly, don’t write anything you wouldn’t want
a potential client to read.
About the author: Dawn
Carrington is the editor-in-chief of Vinspire Publishing (www.vinspirepublishing.com), a multi-published author, and a
freelance writer for various magazines and e-zines, including The Writer, Writer’s Journal, Writer’s Weekly, and
Funds for Writers. Residing in the Lowcountry of South Carolina, she writes frequently for